Does Advertising Work?
99% of those who work in finance do not understand advertising - a flaw that negatively impacts their investment decisions regarding consumer brands.
Technostalgia and Upgrade-rage.
My nostalgia for the feeling of marvel and excitement at unwrapping a cool piece of tech, co-exists with a desire for my tech to stop evolving uselessly, tripping up my routines without adding any value.
What you measure affects what you do.
The overall impact of a business must be properly measured for a corporation to be properly valued.
Contented with my content.
Twenty-four months have passed since I wrote Pica #zero, what benefits have I seen from regularly composing essays?
The data doesn't support that.
“The world's worst RFP”, a new video from Zulu Alpha Kilo, takes a satirical look at the current state of the agency selection process.
Mind the gap.
The gap between brand promise and brand experience, in the U.S. alone, costs brands between $460 million and $860 million in annual revenue.
Loyalty is dead, long live loyalty.
Marketing appropriated the word loyalty for incentive schemes but true brand loyalty is a very different and special thing. Loyalty can’t be bought, it must be inspired.
The big future of healthcare is disease prevention. Part 2.
Economic incentives in healthcare should change to link industry revenue to disease prevention and outcomes, instead of drug sales.
The big future of healthcare is disease prevention. Part 1.
The next big thing in healthcare will be disease prevention but can pharma companies deliver it?
A knight and a knave.
The Burberry brand has received a major redesign, that destroys its heritage.
Does Victor Hugo follow cute kitten memes?
Machine learning and behavioural data make a powerful yet ambiguous combination.
Hõt Dõg Water™
How dysfunctional can the marketing of functional foods be?
The eye exam.
Design is not a detail and great design requires attention to detail.
GDPR all sewn up.
My tailor handled GDPR better than any big brand.
“I'm (Not) Only Sleeping.”
Research shows that, if they aren’t rested, humans are rubbish at divergent thinking.
“We begin bombing in five minutes.”
When the truth is out, don’t deny it. Own it.
What Facebook should do next.
Balancing the right to speak and the need to control divisive content is a bigger issue for Facebook than the current data scandal, resolving it will require an ambitious approach.
AdAge put my concept on a Times Square billboard.
When AdAge asked the advertising and creative community to come up with ideas to support “March For Our Lives” I was among the many who responded.
The wolves and the vultures.
Hedge funds bet big against major advertising companies but maybe the worst is past.
Disruptor Rex.
A story of mice and men who moved too fast and broke too many things.
Lies, lies, lies.
Everybody lies, to themselves and to others. Creativity can help uncover hidden truths.
Corporate culture: the frenemy within.
A survey from The Economist Intelligence Unit, investigating the tension between strategy and culture, highlights the common incidence of issues that co-creation can resolve.
Don’t be a Milkshake Duck.
The key to survival in 2018: integrity and trust.
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My business book.
