The same year I wrote my business book I still managed to crank out some articles on creativity, brand building, graphic design and healthcare communication.

Well-worn walking boots
  • 27 Dicember 2020 : Pica #080

Bubble trouble.

It ain’t easy being you and it ain’t easy being me either.

The Transforma machine
  • 18 November 2020 : Pica #079

Transforma: the Covid-edition.

Try this free, zoom-friendly exercise with your colleagues or clients to uncover the things they wish could change.

'The Forces of Collaborative Creativity' by Peter John Comber is Amazon best seller in USA and Italy
  • 02 November 2020 : Pica #078

It's alive!

Last week saw the successful launch of my book and Mark Stinson asked me to talk about it, and creativity in general, on his podcast.

A long row of copies of the book 'The Forces of Collaborative Creativity' by Peter John Comber
  • 20 October 2020 : Pica #077

Reading is to the mind what exercise is to the body.

My business book, ‘The Forces of Collaborative Creativity’ comes out next week. Give your little grey cells a good workout.

Facebook-blue eye
  • 10 October 2020 : Pica #076

A brief history of the lobotomy: from Muniz to Zuckerberg.

Look after your mind and your mind will look after you.

Terence Conran 1931-2020
  • 28 September 2020 : Pica #075.

Wide-eye impact.

Terence Conran’s death, on September 12, has prompted me to look back on his influence on British culture.

A long spark energizes many lighbulbs
  • 18 September 2020 : Pica #074

Counting the forces of Collaborative Creativity.

Creativity is more than just a process for producing new ideas and Collaborative Creativity is a methodology that recognises creativities many other effects and advantages.

Lighthouse ideas from co-creation
  • 27 August 2020 : Pica #073

The importance of sharing.

I am now the author of a soon to be published business book, because sharing what we know and believe is important.

Grasping for the creative effectiveness ladder
  • 23 June 2020 : Pica #072

The ambitions of Creative Commitment.

I witnessed the live presentation of the Creative Effectiveness ladder and oh, what a beautifully quixotic thing it is.

Brand Pastoral
  • 28 May 2020 : Pica #071

Future Programmatic.

The New York Times points to a better future for users, publishers and brand building.

Physical distancing idea for the World Health Organisation.
  • 11 April 2020 : Pica #070

Mind the Gap.

I have created a new subject for the UN Open Brief on Covid-19. This time I responded to the ‘physical distancing’ brief.

Myth-busting ideas for the World Health Organisation
  • 29 March 2020 : Pica #069

WHO Myth-busters.

On March 27th, for the first time, the UN launched an Open Brief to creatives to help spread public health messages with six ‘mini-briefs’. I chose to work on the ‘Myth busting’ brief.

Bullhorn virus
  • 09 March 2020 : Pica #068

The Red Zone.

We need information to understand events but also narratives to make sense of them. The dire cacophony generated by the current epidemic highlights a collective disorientation.

Crocs by KFC.
  • 18 February 2020 : Pica #067

Kentucky Fried Crocs.

Brand collaborations are only beneficial for brands that are clearly defined.

A boring brown brick
  • 06 February 2020 : Pica #066

Just Another Brick in the Walmart.

Within the next six months, Walmart will install over 1,000 robots in its stores, aesthetically they are a missed opportunity.