Co-creation expertI devise exercises and moderate the creative interaction of groups of stakeholders to efficiently solve strategic problems for brands.
BritalianBorn and raised in South East England, I have lived most of my life in Italy and for brief periods in various corners of the globe.
AdmanFor decades I have invented advertising concepts, art directed brands, managed creative teams and brand communication on a global and local level.
P I C A #072
23 June 2020
The ambitions of Creative Commitment.
I witnessed the live presentation of the Creative Effectiveness ladder and oh, what a beautifully quixotic thing it is.
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