My first full year of writing about creativity, brand building, graphic design and healthcare communication.

An authentically active brand
  • 12 December 2017 : Pica #019

Hasta la victoria Patagonia!

Why it’s good for a brand to threaten to sue the Trump administration.

L.O.V.E. by Maurizio Cattelan
  • 8 December 2017 : Pica #018

The art of being N°1.

A restaurant in a shed reveals what unverified public opinion is really worth.

Burning thumb
  • 23 November 2017 : Pica #017

Drunk driving.

Uber and Lyft, two similar services with very different brand images.

A riot of apps
  • 10 November 2017 : Pica #016

Behaviour change. There’s an app for that.

I have a question regarding the first therapeutic app approved by the FDA.

The Pig Prince
  • 21 October 2017 : Pica #015

Angela and the essence of a brand.

“Ask for Angela” is not a brand but it reminds us what a brand should be.

Adhesive co-creativity
  • 8 October 2017 : Pica #014

Alignment through group creativity.

When confronting change or critical situations, encouraging a team to co-create may sound like a recipe for caos but done professionally it produces powerful cohesion.

Flinty flint wall
  • 19 September 2017 : Pica #013

The future of brands is integrity - Here’s why.

Brands which protect their integrity and retain trust will flourish.

It could be worse
  • 21 August 2017 : Pica #012

The huge cost of a poor RFP.

My previous Pica elicited some stimulating response. In summary I got two kinds of objection that I have decided to examine here.

Trash cans
  • 31 July 2017 : Pica #011

The path to great ideas is paved with great questions.

If you work with brands and you write or respond to RFP’s these 8 questions are the key to effective solutions.

49% resist creating new digital jobs
  • 26 June 2017 : Pica #010

The five stages of loss and overcoming resistance to change.

Sudden enforced change is a form of loss, the death of the status quo, that causes classic grief reactions; denial, anger, bargaining, depression and lastly acceptance.

Dead cyclists society
  • 26 May 2017 : Pica #009

Beware cyclists. Cyclists beware.

Safety awareness following a series of tragic events.

Two 'identical' cola drinks
  • 12 May 2017 : Pica #008

The taste test, so logical that it failed.

Proof that emotion memory affects our decisions and can make the most rational marketing ideas backfire.

Berlin Filmhaus
  • 28 April 2017 : Pica #007

When a picture becomes a thousand words.

Who’s reality is it anyway?

Hammer the message home
  • 20 April 2017 : Pica #006

You may call me a dreamer.

A bad user experience is bad advertising.

Abstract constructivism
  • 27 March 2017 : Pica #005

All together now!

An exercise in customer-centric, multi-function planning in a deeply siloed organization - through co-creation.

  • 18 February 2017 : Pica #004

Take a stand or be bland.

“Tell me who your enemy is, and I will tell you who you are.” Carl Schmitt.

  • 14 January 2017 : Pica #003

Brand building is teaching.

Think of it as a process and create a curriculum.