Hasta la victoria Patagonia!
Why it’s good for a brand to threaten to sue the Trump administration.
The art of being N°1.
A restaurant in a shed reveals what unverified public opinion is really worth.
Drunk driving.
Uber and Lyft, two similar services with very different brand images.
Behaviour change. There’s an app for that.
I have a question regarding the first therapeutic app approved by the FDA.
Angela and the essence of a brand.
“Ask for Angela” is not a brand but it reminds us what a brand should be.
Alignment through group creativity.
When confronting change or critical situations, encouraging a team to co-create may sound like a recipe for caos but done professionally it produces powerful cohesion.
The future of brands is integrity - Here’s why.
Brands which protect their integrity and retain trust will flourish.
The huge cost of a poor RFP.
My previous Pica elicited some stimulating response. In summary I got two kinds of objection that I have decided to examine here.
The path to great ideas is paved with great questions.
If you work with brands and you write or respond to RFP’s these 8 questions are the key to effective solutions.
The five stages of loss and overcoming resistance to change.
Sudden enforced change is a form of loss, the death of the status quo, that causes classic grief reactions; denial, anger, bargaining, depression and lastly acceptance.
Beware cyclists. Cyclists beware.
Safety awareness following a series of tragic events.
The taste test, so logical that it failed.
Proof that emotion memory affects our decisions and can make the most rational marketing ideas backfire.
When a picture becomes a thousand words.
Who’s reality is it anyway?
You may call me a dreamer.
A bad user experience is bad advertising.
All together now!
An exercise in customer-centric, multi-function planning in a deeply siloed organization - through co-creation.
Take a stand or be bland.
“Tell me who your enemy is, and I will tell you who you are.” Carl Schmitt.
Brand building is teaching.
Think of it as a process and create a curriculum.
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My business book.
