Why it’s good for a brand to threaten to sue the Trump administration.
My first full year of writing about creativity, brand building, graphic design and healthcare communication.
A restaurant in a shed reveals what unverified public opinion is really worth.
I have a question regarding the first therapeutic app approved by the FDA.
“Ask for Angela” is not a brand but it reminds us what a brand should be.
When confronting change or critical situations, encouraging a team to co-create may sound like a recipe for caos but done professionally it produces powerful cohesion.
Brands which protect their integrity and retain trust will flourish.
My previous Pica elicited some stimulating response. In summary I got two kinds of objection that I have decided to examine here.
If you work with brands and you write or respond to RFP’s these 8 questions are the key to effective solutions.
Sudden enforced change is a form of loss, the death of the status quo, that causes classic grief reactions; denial, anger, bargaining, depression and lastly acceptance.
Proof that emotion memory affects our decisions and can make the most rational marketing ideas backfire.
An exercise in customer-centric, multi-function planning in a deeply siloed organization - through co-creation.
“Tell me who your enemy is, and I will tell you who you are.” Carl Schmitt.