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PICA PICA 2021

In 2021 I wrote these articles on creativity, brand building, graphic design and healthcare communication.

Pixels for pennies, here's what savvy brands and smart avatars will do in the metaverse.
  • 21 December 2021 : Pica #99

Direct-to-Avatar.

What avatars and brands might get up to in the metaverse..

The metaverse might save the planet and mankind or irrevocably screw them both, I'm cheering for salvation.
  • 14 December 2021 : Pica #98

Brave New Avatar.

If the metaverse means sustainable consumption and wealth redistribution, I look forward to it.

New pain tracking app aims to help alleviate the suffering of cancer patients.
  • 18 November 2021 : Pica #97

Oncodol.

Oncodol is a new app, created by Atstrat with doctors and patients to help them manage cancer pain.

Pizza delivery is now part of the advertising industry.
  • 25 October 2021 : Pica #96

Food delivery with a side of ads.

Will ‘merchant media’ advertising revenue make unprofitable business models viable?

Donald Hoffman's PDA loop.
  • 30 September 2021 : Pica #95

Reality cancelled.

Donald Hoffman makes a convincing case against reality, but I can’t embrace his theory.

The alignment of a team's collective neocortex is predictive of performance.
  • 13 September 2021 : Pica #94

The collective neocortex.

Aligning mental models improves collaboration performance.

The office of the future.
  • 18 August 2021 : Pica #93

Back-to-work self-determination.

The future of work place organisation and presence will be invented by everyone in the office.

Illustration of a person sitting inside a glass dome.
  • 02 August 2021 : Pica #92

De-socialisation.

Is mass culture a thing of the past?

Spillikins game
  • 18 July 2021 : Pica #91

Subtrakt.

A Collaborative Creativity exercise that helps participants focus on the opportunities that lie in subtraction.

The '5-forces Collaborative Creativity' pentagon symbols
  • 03 July 2021 : Pica #90

The Five Forces of Collaborative Creativity.

The last in a series about the five forces of Collaborative Creativity.

Invention '5-forces Collaborative Creativity' pentagon symbol
  • 20 June 2021 : Pica #89

Invention and Collaborative Creativity.

The fifth in a series about the five forces of Collaborative Creativity.

Cohesion '5-forces Collaborative Creativity' pentagon symbol
  • 07 June 2021 : Pica #88

Cohesion and Collaborative Creativity.

The fourth in a series about the five forces of Collaborative Creativity.

Realisation '5-forces Collaborative Creativity' pentagon symbol
  • 23 May 2021 : Pica #87

Realisation and Collaborative Creativity.

The third in a series about the five forces of Collaborative Creativity.

Empathy '5-forces Collaborative Creativity
  • 09 May 2021 : Pica #86

Empathy and Collaborative Creativity.

The second in a series about the five forces of Collaborative Creativity.

Self-discovery '5-forces Collaborative Creativity' pentagon symbol
  • 24 April 2021 : Pica #85

Self-discovery and Collaborative Creativity.

The first in a series about the five forces of Collaborative Creativity.

Renault brand restyle 2021
  • 08 April 2021 : Pica #084

Good logo, bad logo.

The Renault logo redesign is a rare ray of sunshine, especially compared to other recent redesigns.

Fade to silence
  • 15 March 2021 : Pica #083

Pharma’s sins of omission.

The pharmaceutical industry continues to passively wear its gag when it should be ripping it off.

Pearls of all colours
  • 14 February 2021 : Pica #082

Embrace the grit.

New solutions can be driven by dissatisfaction - organisations should learn to consider workplace dysfunction and discord as opportunities for change.

Live radio: Working on Purpose
  • 12 January 2021 : Pica #081

It’s good to talk.

Adventures on live radio: the sudden death of a computer and an unfaithful record of a conversation with Alise Cortez.