The latest articles about my professional interests: creativity, brand building, graphic design and healthcare communication.

GlaxoSmithKline logo new for 2022.
  • 10 June 2022 : Pica #109

Looking good.

I’m a fan of the new brand identity that Wolff Olins has created for GSK.

From adtech fraud to the ABBAtars nothing is real.
  • 28 May 2022 : Pica #108

Through the looking glass, Abba and the AdContrarian.

This Pica has a split personality but a common theme: things aren’t what they seem.

You can keep 52,5% of what you earn in the metaverse.
  • 16 May 2022 : Pica #107


If Mark takes 47.5% of your zuckbucks, how many Big Macs can you buy with what’s left?

Fill your ears with music and your mind will fill with ideas.
  • 29 April 2022 : Pica #106

Jazz thinking

Unexpected notes in my ears spark serendipitous ideas.

Ads are more awful than ever.
  • 11 April 2022 : Pica #105

Advertising’s identity crisis.

Building a brand and selling its products are different propositions.

Keep it simple so reliable sources can also become popular.
  • 29 March 2022 : Pica #104

Plain language summaries, please.

If you can't explain something in simple terms, you haven't explained it.

Keeping tabs on the workers.
  • 15 March 2022 : Pica #103

Employee surveillance and brand reputation.

Finding an acceptable balance of opposing forces and communicating it effectively is vital but will not be easy.

Sanofi have a new logo that replaces the bird of hope.
  • 26 February 2022 : Pica #102


The bird of hope is dead, usurped by a question mark.

The meaning of BoJo.
  • 11 February 2022 : Pica #101

“Many of you will die.”

What can Boris Johnson tell us about brand image?

Canceled and silenced.
  • 30 January 2022 : Pica #100

Authenticity, outrage and censorship.

People and brands must resist being silenced.