The latest articles about my professional interests: creativity, brand building, graphic design and healthcare communication.

Paris olympics and Burberry deliver great new graphic designs.
  • 22 February 2023 : Pica #127

Ooh là là, the Knight Returns!

Great brand design from the Paris 2024 Olympics and a smart u-turn by Burberry.

Even a minion craves intrinsic motivation.
  • 06 February 2023 : Pica #126

Millions need purpose.

Some work simply to survive while others need better motivation. Increasingly your brand is a help or a hindrance when recruiting.

Loyalty rewards should go into overdrive in a recession.
  • 23 January 2023 : Pica #125

Anarchy is tiring when you’re trying to get things done.

The digital realm is an unruly Wild West, time to put in some traffic lights.

Creativity is the defeat of habit by originality.
  • 06 January 2023 : Pica #124

You can’t get there from here.

How to transform the monotony of mastery with the excitement of incompetency.