Repetition and the Mere Exposure Effect.
4 out of 5 people complain that they see the same ads too many times. But repetition is effective.
The little bird and a genius.
Elon Musk entered Twitter headquarters holding a sink; possibly a portent of where the company is headed now that he is the self-proclaimed Chief Twit.
Indulge your insiders.
In difficult times, loyal customers should be rewarded, not disappointed.
Stretch marks.
How far can a line extension go before it breaks a brand?
You know my name
Status bias in academic paper reviewing is further proof that brands work.
Record retention
Life is harsh, maybe your advertising should be too.
What kind of restaurant would your brand be?
The digitisation of advertising has made opportunistic and predatory approaches easier to justify than brand building.
Meta-fallacies.
Will real-world problems translate to the unreal-world?
Ch-ch-ch-changes.
Lifequakes are where many opportunities lie for brands.
Zombie ad shocker!
A poster from a dead and buried advertising campaign reappeared at a New York subway station this week provoking indignant reactions.
Patient Power
It’s time to put more POW! in PAOs.
Fashion wannabe.
Amazon thinks that convenience is the new luxury. I don’t.
Looking good.
I’m a fan of the new brand identity that Wolff Olins has created for GSK.
Through the looking glass, Abba and the AdContrarian.
This Pica has a split personality but a common theme: things aren’t what they seem.
Metavertising
If Mark takes 47.5% of your zuckbucks, how many Big Macs can you buy with what’s left?
Jazz thinking
Unexpected notes in my ears spark serendipitous ideas.
Advertising’s identity crisis.
Building a brand and selling its products are different propositions.
Plain language summaries, please.
If you can't explain something in simple terms, you haven't explained it.
Employee surveillance and brand reputation.
Finding an acceptable balance of opposing forces and communicating it effectively is vital but will not be easy.
“Many of you will die.”
What can Boris Johnson tell us about brand image?
Authenticity, outrage and censorship.
People and brands must resist being silenced.
My business book.
