I’m a fan of the new brand identity that Wolff Olins has created for GSK.
The latest articles about my professional interests: creativity, brand building, graphic design and healthcare communication.
This Pica has a split personality but a common theme: things aren’t what they seem.
If Mark takes 47.5% of your zuckbucks, how many Big Macs can you buy with what’s left?
Building a brand and selling its products are different propositions.
If you can't explain something in simple terms, you haven't explained it.
Finding an acceptable balance of opposing forces and communicating it effectively is vital but will not be easy.