Looking good.
I’m a fan of the new brand identity that Wolff Olins has created for GSK.
Through the looking glass, Abba and the AdContrarian.
This Pica has a split personality but a common theme: things aren’t what they seem.
Metavertising
If Mark takes 47.5% of your zuckbucks, how many Big Macs can you buy with what’s left?
Jazz thinking
Unexpected notes in my ears spark serendipitous ideas.
Advertising’s identity crisis.
Building a brand and selling its products are different propositions.
Plain language summaries, please.
If you can't explain something in simple terms, you haven't explained it.
Employee surveillance and brand reputation.
Finding an acceptable balance of opposing forces and communicating it effectively is vital but will not be easy.
“Many of you will die.”
What can Boris Johnson tell us about brand image?
Authenticity, outrage and censorship.
People and brands must resist being silenced.
My business book.
