How sketchy can the FIFA World Cup get before sponsors walk away?
In 2022 I wrote these articles on creativity, brand building, graphic design and healthcare communication.
4 out of 5 people complain that they see the same ads too many times. But repetition is effective.
Elon Musk entered Twitter headquarters holding a sink; possibly a portent of where the company is headed now that he is the self-proclaimed Chief Twit.
The digitisation of advertising has made opportunistic and predatory approaches easier to justify than brand building.
A poster from a dead and buried advertising campaign reappeared at a New York subway station this week provoking indignant reactions.
This Pica has a split personality but a common theme: things aren’t what they seem.
If Mark takes 47.5% of your zuckbucks, how many Big Macs can you buy with what’s left?
Building a brand and selling its products are different propositions.
If you can't explain something in simple terms, you haven't explained it.
Finding an acceptable balance of opposing forces and communicating it effectively is vital but will not be easy.