Don’t you know it’s Christmas?
Christmas is a context: a state of mind, a time loaded with expectations. Failure awaits those who ignore context.
Graphic horror.
Sensitive souls and egregious ghouls delight in tortured typography.
Tone and manner.
Consistent tone and manner is the key to unambiguous brand actioning and perception.
You hear silence when you expect noise.
A phrase I consider beautifully profound prompts some reflections on perception, decisions and experience.
Pharma companies deserve to be perceived as heroes, not villains.
The public perception of pharma is grim, caused by decades of being opaque, inscrutable and the subject of overwhelmingly bad press - it’s time for the industry to act collectively to restore a public image that does it justice.
#InspireTheEnd
A failed attempt to end gun violence and an appeal to arms producers and distributors to erect a national cenotaph.
Corporate karma.
An epidemic of atrocious corporate behaviour is destroying brand trust and value, simultaneously many companies are eliminating the CMO position - they should consider instating CKOs.
Malignant mediocrity.
It used to be a coveted and exciting job, is a career as an advertising creative still as desirable?
Efficiency has killed creative effectiveness.
‘The Crisis in Creative Effectiveness’, a new report from IPA, is required reading for anyone who has brand responsibilities.
Funny Money.
Libra is a make or break move for the Facebook brand, here are three reasons why it should fail.
The Certified Crazy Ones.
The advertising industry urgently needs an international professional association that promotes minimum standards of labour.
It was fifty years ago today.
Reflections on the anniversary of one of the most momentous acts of advertising ever.
Confessions of an admirer.
The embarrassing truth about why I want a Bentley.
Coping with Attitudes.
An individual’s attitude to a brand seriously affects their perception of everything that the brand does, the Brand Relationship Scale is a framework for considering different common customer attitudes.
That which can’t be taught but can be learnt.
What can be done today to ensure teams are prepared for the healthcare company workplace of the future?
FOF beats FOMO.
In a society that records and comments on almost every moment the Fear Of Failure (FOF) is winning against the Fear Of Missing Out (FOMO) and this will be increasingly significant for many brands.
Riding the Zeigarnik effect to breakthrough ideas.
Learning to live with the mental tension of unfinished tasks is an important ability for those who aspire to be creative.
The Super Bowl, Sanremo and the Year of The Pig.
A collection of recent media viewing statistics and a some reflections on what they mean.
Strive to surprise.
Advertising should be surprising to be enticing because boring is never convincing.
It transpires that you can annoy most of the people, most of the time.
Burberry bungles again with a ‘creepy’ Chinese Lunar New Year brand campaign.
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