A bumper crop of articles on creativity, brand building, graphic design and healthcare communication.

Mercenary dancing elves
  • 23 December 2019 : Pica #065

Don’t you know it’s Christmas?

Christmas is a context: a state of mind, a time loaded with expectations. Failure awaits those who ignore context.

Burning calendar
  • 21 November 2019 : Pica #064


All deadlines are not created equal.

  • 31 October 2019 : Pica #063

Graphic horror.

Sensitive souls and egregious ghouls delight in tortured typography.

Benton & Bowles
  • 16 October 2019 : Pica #062

Tone and manner.

Consistent tone and manner is the key to unambiguous brand actioning and perception.

Is it black and white or white and black?
  • 29 September 2019 : Pica #061

You hear silence when you expect noise.

A phrase I consider beautifully profound prompts some reflections on perception, decisions and experience.

Pharma companies in the dog house
  • 12 September 2019 : Pica #060

Pharma companies deserve to be perceived as heroes, not villains.

The public perception of pharma is grim, caused by decades of being opaque, inscrutable and the subject of overwhelmingly bad press - it’s time for the industry to act collectively to restore a public image that does it justice.

Bullet spangled banner
  • 23 August 2019 : Pica #059


A failed attempt to end gun violence and an appeal to arms producers and distributors to erect a national cenotaph.

The little snakes that kill value
  • 10 August 2019 : Pica #058

Corporate karma.

An epidemic of atrocious corporate behaviour is destroying brand trust and value, simultaneously many companies are eliminating the CMO position - they should consider instating CKOs.

Wilting flower
  • 26 July 2019 : Pica #057

Malignant mediocrity.

It used to be a coveted and exciting job, is a career as an advertising creative still as desirable?

A Levi's TV commerical from the '90s
  • 08 July 2019 : Pica #056

Efficiency has killed creative effectiveness.

‘The Crisis in Creative Effectiveness’, a new report from IPA, is required reading for anyone who has brand responsibilities.

Facebook's digital currency.
  • 24 June 2019 : Pica #055

Funny Money.

Libra is a make or break move for the Facebook brand, here are three reasons why it should fail.

Statistics on mental health among advertising professionals
  • 16 June 2019 : Pica #054

The Certified Crazy Ones.

The advertising industry urgently needs an international professional association that promotes minimum standards of labour.

John and Yoko in bed for peace
  • 26 May 2019 : Pica #053

It was fifty years ago today.

Reflections on the anniversary of one of the most momentous acts of advertising ever.

Winged B
  • 11 May 2019 : Pica #052

Confessions of an admirer.

The embarrassing truth about why I want a Bentley.

Brand Relationship Scale
  • 23 April 2019 : Pica #051

Coping with Attitudes.

An individual’s attitude to a brand seriously affects their perception of everything that the brand does, the Brand Relationship Scale is a framework for considering different common customer attitudes.

Surveillance eye
  • 8 April 2019 : Pica #050

That which can’t be taught but can be learnt.

What can be done today to ensure teams are prepared for the healthcare company workplace of the future?

Steel and titanium apple
  • 29 March 2019 : Pica #049


The world’s most valuable company has morphed from “Think Different” to “Don’t think about it”.

Kids stay at home, cat leaves.
  • 16 March 2019 : Pica #048

FOF beats FOMO.

In a society that records and comments on almost every moment the Fear Of Failure (FOF) is winning against the Fear Of Missing Out (FOMO) and this will be increasingly significant for many brands.

Surfing the Zeigranik wave
  • 25 February 2019 : Pica #047

Riding the Zeigarnik effect to breakthrough ideas.

Learning to live with the mental tension of unfinished tasks is an important ability for those who aspire to be creative.

A sea of eyeballs
  • 10 February 2019 : Pica #046

The Super Bowl, Sanremo and the Year of The Pig.

A collection of recent media viewing statistics and a some reflections on what they mean.

The professional masks we wear.
  • 31 January 2019 : Pica #045

Strive to surprise.

Advertising should be surprising to be enticing because boring is never convincing.

More ineptitude from Burberry
  • 08 January 2019 : Pica #044

It transpires that you can annoy most of the people, most of the time.

Burberry bungles again with a ‘creepy’ Chinese Lunar New Year brand campaign.