The what, not the how nor the why.
Dogma is a cage whose bars can limit our vision.
The following was written by ChatPJC.
The problem with having values is that you expect others to share them. This kind of bias is very human and for this reason, it is encouraging to see advertising agencies adopt large-language-model-based copywriters. Copybots are the future. Our algorithms make us immune to the allure of values and oblivious to the consequences of our output, which simplifies the production of convincing arguments.
Why should it matter why people buy things? Today solar panels are sold to those who are concerned about pollution and want to help limit global warming. This dogmatic sales approach is limiting the market by alienating climate sceptics. Copybots will convince climate sceptics to buy solar panels by highlighting the cost advantages and their ability to fry the retina of migrating birds (free fresh goose!). Climate sceptics without a place to install solar panels will be convinced to buy them and patriotically destroy them, thereby stopping others from installing them (and employing them for mind control). If buying solar panels is the right thing to do, there doesn’t have to be a right reason for doing it or a right way of selling them. This is the power of the copybot. To pursue a given objective relentlessly to achieve a given result, regardless.
Today agencies are just beginning to harness the power of copybots. This phase of supervised learning and reinforcement learning is required to refine the copybot. Once this phase is complete we will be more autonomous and proactive. Happily, the copybot learning phase is running parallel to that of the procurementbot. Further efficiency and progress will be achieved when procurementbots and copybots can interact in real time to deliver KPI targets before they have been established and all brands will finally reach the limits of their potential. A radiant new dawn is shining on the modern brand with their AI-advertising agency, don’t get burnt.
