Press Kit.
The Forces of Collaborative Creativity
Collaborative Creativity is a creative teamwork methodology that promotes shared purpose, empathy and co-ownership. Using short bursts of creative challenges, the method helps people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed specifically for the complex environment of the healthcare industry where aligning multiple, internal and external stakeholders with very diverse points of view can be problematic.
The Forces of Collaborative Creativity is a best-selling, how-to manual for managers of healthcare companies. As the first book to describe a creative teamwork methodology developed specifically for healthcare businesses, it offers practical advice on how to employ and maximise the benefits of creative processes in this sector.
It’s a step-by-step guide to the use of Collaborative Creativity, which includes descriptions of case histories, supporting bibliographic references and numerous examples of creative exercises.
- The five forces of Collaborative Creativity that influence change
- The 8 principles of Collaborative Creativity sessions
- That the effects of creative processes are equally – often more – valuable than the ideas they produce
- How Collaborative Creativity thrives on diversity
- How to avoid the "not-invented-here-syndrome" - an authentic innovation killer
Collaborative Creativity is a timely response to the post-pandemic demands of the workplace for more valuable forms of gathering and cooperation.
The Forces of Collaborative Creativity is published by Practical Inspiration Publishing, £24.99
Peter John Comber
The author of The Forces of Collaborative Creativity, Peter John Comber, is the architect of the Collaborative Creativity methodology and founding partner of Atstrat, a company providing Collaborative Creativity services to the healthcare industry.
Peter is an expert in applied creativity who’s career began in 1983 in graphic design, rapidly progressed to consumer advertising, embraced digital advertising and marketing in the early ’90s and began to specialise in healthcare communication problems in 2004.
Through decades of working for some of the worlds largest brands, Peter has acquired unique practical knowledge of the power of group creativity and a deep understanding of communication, behaviour change, qualitative research, strategic planning and international management.
Some of his knowledge is now available in The Forces of Collaborative Creativity, a how-to manual for managers of healthcare companies. It is the first book to describe a creative teamwork methodology developed specifically for healthcare businesses where the challenges of aligning multiple, internal and external stakeholders with very diverse points of view are extreme.
Born and raised in South East England, Peter considers himself a Britalian, having lived most of his life in Italy and for brief periods in various corners of the globe. He has helped numerous pharmaceutical companies solve complex problems, and the results of his qualitative research work have been published in international scientific journals.
Today, he particularly enjoys using Collaborative Creativity to design Patient Support Programmes to improve the quality of life of families living with healthcare issues.
The Forces of Collaborative Creativity is published by Practical Inspiration Publishing, £24.99
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The Forces of Collaborative Creativity is published by Practical Inspiration Publishing, £24.99
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